Log in

Register




SAN FRANCISCO, June 23, 2018 (News Wires) - YouTube, often criticised for not compensating creators well enough, will allow them to set up paid channel memberships, the company said recently.

Currently the vast majority of revenue at the Google-owned service comes from advertising and that will remain a focus, said Neal Mohan, YouTube’s chief products officer.

“But we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible,” he said.

Viewers will pay $4.99 a month for channel memberships giving them access to exclusive content including livestreams, extra videos or shout-outs on channels with more than 100,000 subscribers.

Creators will also be able to sell merchandise like shirts or phone cases directly on their channels, the company said.

YouTube returns a small part of its advertising revenue to content creators who regularly accuse the platform of giving them only crumbs.

The site is facing increasing competition from other platforms using more and more video.

YouTube says it has more than 1.9 billion users but the figure only counts those who log in via their accounts.

 

SAN FRANCISCO, June 23, 2018 (News Wires) - Instagram said it now has more than one billion active users, highlighting surging growth at the Facebook-owned social network focused on photo and video sharing.

The announcement came at an event hosted by Instagram chief Kevin Systrom announcing a new feature enabling users to share long-form videos up to one hour long.

“We have now a community of one billion users,” Systrom told the event in San Francisco.

Instagram becomes the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the WhatsApp and Messenger services.

“Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown,” Systrom said in a blog post.

“This is a major accomplishment.”

Instagram has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.

In September, Instagram said it had some 800 million monthly active users. Systrom announced the launch of the IGTV platform which will have a separate smartphone app or can be watched from Instagram.

“The way we are watching video is changing,” Systrom told the event.

IGTV will enable any user to upload long-form videos and will also include “channels” from video “creators,” similar to a format employed by Google-owned YouTube.

“Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel,” Systrom said.

Systrom said IGTV is built to be used on a smartphone, and boosts the time for videos from the previous limit of one minute.

Facebook acquired Instagram in April 2012 for a combination of cash and stock worth some $1 billion at the time.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

While Facebook offers no detailed revenue breakdown, the research firm eMarketer estimates Instagram will generate $5.48 billion in net US ad revenue this year, up 70.4 per cent from last year and accounting for more than one-fourth of Facebook’s net mobile ad revenue.

SAN FRANCISCO, June 23, 2018 (News Wires) - It could be that popular Facebook groups will start asking for your credit card details as admins ask for investment in order to continue their efforts.

Most active Facebook users are members of a group of some sort, whether it be for hobbies, interests or motivation. And for every group, there's an admin, or admins, who work behind the scenes to approve members, oversee content and even in some cases share wisdom. This has been mostly voluntary, however that could change with a new payment tool.

Facebook has announced that starting from this week, it is piloting subscriptions for groups, starting with a few select communities.

The social network says that admins who invest a lot of their time and energy to maintain these groups requested “tools to help them continue to invest in their community and offer more to members.”

The program is designed especially for those providing their expertise, which they would usually charge for, or for groups that have become so large that they are very time consuming.

As the announcement points out, many admins are already collecting payments from group members outside of the Facebook, so by allowing subscriptions to be managed directly though the Facebook app for iOS and Android, it aims to make it easier and more time efficient. It may also keep influential admins from going to other platforms.

This is not unlike the “New Tools and Experiences for Creators” rolled out in March of this year in what appears to be an attempt to allow influencers to profit from branding deals as well as offer fans the chance to support content creators with a monthly payment. Diehard followers could get a badge “highlighting their status as a supporter” and potentially some exclusive content.

As for brands, they could take advantage of ‘Ad Breaks', which was recently made available to a group of creators producing shows for Watch, Facebook's video-on- demand service.

SAN FRANCISCO, June 22, 2018 (News Wires) - Instagram said it now has more than one billion active users, as it unveiled a new long-form video feature in a bid to attract “creators” like those on YouTube.

It becomes the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the messaging applications WhatsApp and Messenger.

Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.

Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV.

“We have now a community of one billion users,” Systrom told the event in San Francisco.

“Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown.”

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV.

IGTV will enable any user to upload long-form videos and will also include “channels” from video “creators,” similar to a format employed by Google-owned YouTube which has given rise to a number of YouTube “stars.”

“Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel,” Systrom said.

SAN FRANCISCO, June 22, 2018 (News Wires) - Snap Inc is developing a new mini-documentary series focusing on two social media influencers.

Endless Summer will feature 19-year-old Summer McKeen, a YouTube star, her boyfriend Dylan Jordan, also a familiar face from YouTube, and their group of friends.

Snapchat Shows were first launched two years ago, inspired by how Snapchatters - the majority of whom are between 18-24 years old - talk to their friends on the app, but these previous offerings from Snapchat consisted mainly of unscripted shows about fashion and sports.

Endless Summer episodes will be between 3-5 minutes.

Fans will be able to interact with the mini-docu-drama’s stars and with other fans via After Shows and Watch Parties, as well as special Snapchat lenses and augmented reality portals into the show.

Snap has partnered with Bunim/Murray Productions (Keeping up with the Kardashians, The Real World and Project Runway) to produce the show.

The docu-series will debut in September 2018.

SAN FRANCISCO, June 22, 2018 (News Wires) - Facebook said it is offering a series of new formats for its online video platform including interactive game shows, quizzes and polls.

The new formats will be available to those creating video content on the social network, which is searching for a niche to compete against rivals ranging from Netflix to Google-owned YouTube.

One of the features from Facebook will allow interactivity, which could be used for live game shows or challenges which offer cash prizes.

“We believe that watching video doesn’t have to be passive, and that many types of traditional entertainment formats - from game shows to reality TV to scripted content - can be reinvented to be community-centric,” said a statement from Facebook’s entertainment partnerships team.

“We’re announcing a set of new tools - polling for (Facebook) Live and on-demand video and gamification for Live - that will give creators the power to create fun, unique, and interactive content for their fans.”

Facebook, which has already begun offering original video content, said it already has partners for the new format.

One show, Outside Your Bubble by BuzzFeed News, will challenge contestants to “step outside their bubble” to guess what people from different social media groups are thinking.

Facebook earlier this month announced its first original news shows for the social network with a variety of partners including CNN, Fox News, ABC News and Univision.

Facebook is offering a combination of professionally produced shows as well as user videos to compete against its rivals.

Page 1 of 11