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As usual, Mondelez Egypt Foods encouraged its employees to volunteer by giving away time from their official working hours to help the Egyptian Food Bank wrap and pack Ramadan ration cartons to be distributed to the less privileged families during the Holy Month of Ramadan.

The employees packed more than 700 cartons during the day in a competitive atmosphere in which the volunteers were divided into teams, and competed against each other on the packing process to announce the winner team which packed the largest number of cartons.

By this voluntary job, Mondelez Egypt aims to establish the values of volunteerism among its employees and demonstrate the value of community service as an important part for the company's priorities by enabling them to apply this activity during their official business hours.

In view of that, Amira Farag, Mondelez Egypt Corporate and Government Affairs Manager declared: "Mondelez' participation comes as part of its social responsibility endeavors towards different social groups, which inspired by our"Impact for Growth" strategy, aiming to develop the communities where we live and operate"

Amira Added: "Mondelez believes in the importance of the private sector’s interactive role within the Egyptian society and we are always keen to create voluntary job opportunities for our employees. As donating by giving money is necessary and crucial, while donating time and effort has greater and better impact as nowadays it became a cornerstone for any societies to thrive and boom. This is a concept that we have adopted for a long time and we strive to spread it along with the entire initiatives and the CSR programs held by our company"

Also Mondelez Egypt encourages its employees to volunteer in other charity initiatives, such as sharing daily activities and handicrafts projects with members of the Right to Live Association caring for autistic patients within the upcoming feast “Eid AL-Fetr”, as well as donating time for seminars to increase marketing and sales awareness of farmers and employees of the agricultural associations under the umbrella of “Wheat of Our Children” initiative, as well as organizing workshops on the basics of healthy nutrition programmes dedicated to farmers’ wives under the same initiative.

 

 

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Global technology leader Xiaomi announced Redmi S2 in Cairo, Egypt, marking the arrival of the new Redmi S series with exceptional selfie capabilities.

Touted as the best Redmi phone for selfies, Redmi S2 sports a 16MP front camera powered by pixel binning technology and Xiaomi’s own AI Beautify features. With a starting price of EGP 2,999, Redmi S2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 full screen display and is powered by the Qualcomm Snapdragon 625 platform.

“We’re excited to introduce Redmi S2 to our customers in Egypt,” Said Steven Wang, Head of Expansion Marketing, Xiaomi Global. “Redmi S2 is a top-performance smartphone with a flagship camera offered at an unbeatable price. In a country with a large young generation, we are confident that Egyptians will take this new smartphone to better express themselves and connect with each other.”

A new star born for self-expression

Redmi phones from Xiaomi have been extremely popular because of their high performance and quality, made available at honest prices — and the new S series is no exception.

Offering exceptional selfie capabilities, the Redmi S series is tailor-made for people who like self-expression and are eager to share exciting moments with others.

Best Redmi phone for selfie

The 16MP front camera of Redmi S2 is able to capture really fine details in daylight and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel.This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catchlights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night

Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep it intact, while the algorithm has also been optimized for popular selfie facial expressions.

5.99” full screen with great ergonomics

Redmi S2 is powered by the Qualcomm Snapdragon 625 platform, which is based on the 14nm architecture for balanced performance and power consumption. Redmi S2 comes with a 5.99-inch 18:9 full screen display that allows users to see more while holding less. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.

Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster.

Redmi S2 comes in three colors: Gold, Rose gold and Dark gray. The 3GB + 32GB version will retail for EGP 2,999, while the 4GB + 64GB version is priced at EGP 3,777. A simple, elegant TPU case will be shipped in the box with every Redmi S2.

Starting from June 11th, 3GB + 32GB version will be available on Jumia. For further details, please follow our social media accounts listed below.

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Samsung Electronics Egypt revealed the increase of its local TV market share to over 37% in April 2018, compared to 30% as of January 2018. The recent pick-up in Samsung’s local sales comes as a result of the company’s relentless efforts to offer the most cutting edge technologies to users in the Egyptian market. With its Egypt factory manufacturing the TV sets locally, Samsung is not only providing end users with an exceptional viewing experience, but is also transferring the essential know-how to its local team members.

 

“Being the top TV manufacturer in terms of market share locally is a true testament to our success in providing users with TV sets that not only meet their needs, but exceed their expectations,” said Eng. Kassem Hassan, Head of the TV Department at Samsung Electronics Egypt. “Our 2018 lineup of televisions are truly our most innovative and sophisticated yet. I’m also personally very proud of the fact that these state-of-the-art sets are being manufactured locally, and exported to the world through Samsung’s factory in Egypt.”

 

Inaugurated in 2013, Samsung factory in Bani Suef is its first once across the Middle East and Africa. With total investments of $270 million, the factory’s production capacity reaches up to 6 million units annually. The factory manufactures different unit sizes and models, with the recent addition to its portfolio being the 4K 75” model.

 

Samsung’s factory exports 80-85% of its production, with the main export markets include 36 countries across the Middle East and Africa.

On the other hand, with the much anticipated World Cup matches coming up, Samsung’s 2018 TV range features new innovations that enrich the viewing experience, and allow football enthusiast to be immersed in an exceptional way. Furthermore, the Samsung TV lineup features dramatically improved color performance powered with amazing features including theAuto Motion Plus, the Sports Mode and theSmart View which connects the mobile to the TV set in one step.

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Lava’s PRIME series phones are made up of special material and phones are designed in India in such a way that they can withstand shocks without getting damaged- Said Vikram Parmar CEO for Lava in Africa.

As per Parmar- Polycarbonate material used in the body of PRIME is used in making helmets that gives prime much more steadiness as compare to normal phones. LAVA PRIME’s voice quality is also very superior due to superior quality speakers and mics used in making this phone.

While launching first phone of PRIME series, Saurabh Verma Product head for Lava informed to media that Lava Prime will be available in market from 4th of Jun at a very nominal price of EGP 469/-  With a very high-quality battery, speakers, mics and shock resistant design, LAVA PRIME make a very valuable proposition for people buying feature phones.

Lava team demonstrated the strength of the phone in 23 places across the Egypt by rolling CARs and Bikes over prime series phone.

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HMD Global, the home of Nokia phones, announced that the Nokia 7 plus, the Nokia 6.1, Nokia 1 and Nokia 8110 4G have arrived to Egypt and will be available across all retailers this month. Unveiled earlier this year at Mobile World Congress in Barcelona, the smartphones offer the craftsmanship and reliability people expect from a Nokia phone, and come with a pure, smart, secure and up-to-date Android experience.

In his newly appointed role, Tamer El Gamal, General Manager - Egypt, HMD Global, said: “We are excited to bring to Egypt three Nokia smartphones that will delight our fans. The Nokia 7 plus is a true hero in our smartphone range, offering unprecedented design and innovative imaging capabilities. The Nokia 6.1represents our core values – quality phones based on real-life needs. These two new Nokia smartphones deliver the pure, secure and up-to-date Android One experience endorsed by Google. Finally, the new Nokia 1 comes with Android Oreo (Go edition) to give users quicker access to technology and double the memory utilisation.”.

Reloading the legendary Nokia 8110, this 4G feature phone features intuitive tactile mechanics, with slide to answer and end calls, as well as an addictive helicopter style spin on its axis. Nokia 8110 delivers crystal-clear VoLTE calling and is perfect for anyone who wants an iconic 4G feature phone or a companion phone. With access to an app store, for favourites like Google Assistant, Google Search, Google Maps, Facebook and Twitter, send and receive emails or import contacts and sync the calendar with Outlook and Gmail to keep it running flawlessly.

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Samsung Electronics Egypt announced the launch of the Galaxy J4 and Galaxy J6 smartphones in the local market. With sleek designs, powerful cameras, and Super AMOLED screens, the new range delivers high quality and performance.

“We continue to listen to our customers and deliver above and beyond expectations with every new smartphone launch,” said Sherif Barakat, Vice President of Samsung Electronics Egypt. “The Galaxy J series is designed with the discerning millennial in mind – we have created personalised devices that deliver best in class camera suit your personality at affordable prices.”

The Galaxy J4 stands out with its 5.5-inch Super AMOLED display that offers precise colour reproduction and a wide colour range. Users will be astounded by the lifelike picture quality – it’s perfect for watching movies – and despite the vastness of the display, the streamlined design and compact body ensures a supremely comfortable grip.

The 5MP front camera enables users to get high-resolution selfies that deliver bright, stunning images again and again. With the adjustable LED flash, dark surroundings don’t have to mean dark pictures anymore as consumers can take glamorous selfies even in low light conditions. It even suggests appropriate themes and background music.

The Galaxy J6 continues the trend with its Infinity Design, giving users more display area without increasing the dimensions of the device. Featuring an 18.5:9 aspect ratio, the device provides end-to-end viewing and more browsing space, while the AMOLED screen delivering deeper contrasts and more vivid colours.

Sporting incredible camera capabilities, the Galaxy J6 has a low-aperture lens, allowing consumers to capture sharp, clear photos in low light conditions, without sacrificing image quality at any time of the day.

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