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At its 4thRegional Thoracic Medicine Forum, which was held recently in the United Arab Emirates (UAE), Boehringer Ingelheim, one of the world’s leading pharmaceutical companies, brought together over 150 of the region’s top pulmonologists to shed light on continued innovation in respiratory care.

At the event, experts have mentioned that the region as a whole has witnessed an increase in pulmonary diseases due to risk factors which include smoking, extreme weather variations, as well as genetic conditions. The prevalence of smoking and obesity has also reached alarming heights and the associated lung diseases present a major health burden to medical systems. 

The forum served as a platform to highlight the diagnosis and misdiagnosis as well as challenges towards controlling the prevalence of pulmonary diseases across the region that include asthma, chronic obstructive pulmonary disease (COPD) as well as Idiopathic pulmonary fibrosis (IPF).In addition, healthcare professionals from the UAE, Saudi Arabia, Egypt, Bahrain and Kuwait also stressed the importance of early detection of the symptoms and proper adherence to treatment protocols.

Dr Alaa Shalaby, Professor of pulmonary diseases at Cairo University’s Faculty of Medicine said, “COPD is a chronic disease that causes limitations in lung airflow and the fourth leading cause of death worldwide, and is expected to become the third leading cause by 2030. In Egypt, COPD is a rising significant health problem; however, information on its prevalence, morbidity, and mortality is still lacking. The prevalence of COPD among high-risk individuals in Egypt was estimated to be about 10 per cent.The most common symptoms are breathlessness and a chronic cough.  Although COPD is not curable, it is preventable; where treatment can help slow down the progression of the disease.  Boehringer Ingelheim’s recent data from its landmark 52-week DYNAGITO trial, involving more than 7,800 people with COPD showed a lowered rate of moderate-to-severe exacerbations know as flare-ups after the trial. This important trial shed light on the central role treatments play in the management of COPD which can help reduce symptoms and minimise  the future risk of exacerbations.’’

People who have a family history of COPD are also more likely to develop the disease if they smoke. In addition, long-term exposure to other lung irritants also is a risk factor for COPD such as air pollution, chemical fumes and dusts from the environment or workplace.

Dr Shalaby also noted that, “With more and more exposure to environmental and occupational factors, the risk of contracting pulmonary diseases such as COPD among the general population is high. Smokers, usually visit the doctor complaining from heart problems and are unaware of what COPD is. It is important to take into account that not only early detection is important, but also the form of treatment, as well as the training required for doctors and hospitals to deliver the best care possible for those who are affected by COPD.”


In addition, experts at the forum shed light on the impact of asthma in the region. They said that the disease is not properly controlled and requires immediate action especially to increase awareness and overall understanding of chronic pulmonary diseases amongst patients, healthcare providers and governments. The number of people suffering from asthma across the world estimated to be as high as 334 million. Asthma is not just a public health problem for high income countries: it occurs in all countries regardless of level of development. Over 80 per cent of asthma deaths occurs in low and lower-middle income countries.

Dr Shalaby highlighted that, “The burden of asthma in Egypt and the extent to which guidelines are being followed for optimum asthma control are largely unknown. There are no reliable data on the prevalence of asthma in Egypt to date, but according to studies, the prevalence of asthma among school children in the country have shown that the prevalence of the disease is 7.7 per cent. Asthma diagnosis requires the presence of more than one of the respiratory symptoms, worsening of the symptoms at night and exacerbation of the symptoms by viral infection, exercise, allergens, changing weather or smoke.

“The disease can cause a considerable burden on the physical, social, and professional lives of affected individuals and family. According to the International Study of Asthma and Allergies in Childhood (ISAAC) and the European Community Respiratory Health Survey (ECRHS), there has been an increase in the general prevalence of asthma. Although the prevalence of the disease is more in developed countries, evidence in recent years has shown a sharp increase in developing countries due to the impact of urbanization’’ added Dr Shalaby.

Dr Dalia Mahmoud Amr, Medical Lead, Middle East, Turkey and Africa (META) at Boehringer Ingelheim, said, “This year saw another successful edition of the Boehringer Ingelheim Regional Thoracic Medicine Forum, which aims to address ongoing issues pertaining to pulmonary conditions and provides a platform for experts from around the region to exchange knowledge and explore a holistic approach to the treatment of COPD, asthma and IPF. Research and development has been the cornerstone of Boehringer Ingelheim's success and continues to be the major driver of innovative new approaches that help improve patient’s lives and address unmet therapeutic needs; in line with both national healthcare initiatives and systems.’’

The two day event comprised of interactive sessions with the overall goal for experts coming together to discuss the latest medical and scientific insights on treatment and management of pulmonary diseases across the META region.  Doctors agreed that there is still an urgent need to raise awareness among patients and inform doctors about respiratory illnesses, ensuring optimal diagnosis and recommendations around the right method of managing the burden of such diseases.


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As a significant foresight of the tobacco industry future, the discussions of the Fifth Global Forum on Nicotine revealed that electronic cigarettes, especially products that are based on innovative technologies that reduce harm achieve considerable successes in local and international market.

The sessions of the Fifth Global Forum on Nicotine, held in Warsaw in the period from the June 14-16, also noted these new products are attracting more consumers every day. This is considered an indicator that the tobacco industry future would witness a major change worldwide that might result in the extinction of the traditional cigarettes that have been the number one product for centuries all over the globe.

Five hundred scientists and experts in medical fields and the tobacco industry participated in the Fifth Global Forum on Nicotine. The participants shed light on the most updated scientific researches related to the reduced harm technologies and products that depend on heating the tobacco instead of burning it. This would reduce 90 per cent of the harm caused by traditional cigarettes.

The discussion panels of the forum revealed a number of interesting facts. One of them is that tobacco industry is one of the most important industries in the world, as there are more than one billion smokers around the globe that spend more than US$800 billion to buy tobacco products. Many countries depend on the revenues of the taxes of the tobacco industry as one of the most important elements of their general annual budgets.

Other discussions, which witnessed the participation of key players in the international tobacco industry with Philip Morris International on top, noted that reduced-harm electronic cigarettes that depend on heating tobacco represent a real leap in the world of smoking. These new products derived its strength from the scientific and technical researches that Philip Morris carried out with the cost of US$3 billion until now. This is to provide safer alternatives for smokers who seek new approaches to reduce the harm of smoking or to quite it. The positive results approved by the most important international medical organisations affirm that these are the products of the future.

The sessions of the forum witnessed scientific affirmations by scientists and specialists that IQOS is one of the most famous alternative smoking products with reduced harms that depend on heating tobacco. IQOS has become quite popular all over the world as it fully abides by the conditions and cautions of the international organisations that focus on the health of people with the WHO on top of them. This is in addition to the US Food and Drug Administration and many other associations.

The participants asserted that the main message of the forum was the necessity to provide all the means to support reduced harm products. These means include demanding the governments to reduce the taxes imposed on these products and to enable companies to market them as they play an active role to preserve the general health.

From his side, the famous British scientist, Martin Graves, the consultant of the House of Commons of the United Kingdom for public health, tobacco, and smoking, said that the last period witnessed serious quests from experts all over the world to reduce the harms of smoking. Graves added that the research works proved that the severest harms do not occur from nicotine itself, but from the burning process of the cigarettes.

Graves stated that after the success of electronic cigarettes, a new generation of smoking products that depend on heating tobacco instead of burning it emerged. He revealed that Japan is the largest market in the world that uses the heat not burn technologies as the percentage of smokers who started using these products reached 27 pcen of the overall number of smokers. Graves pointed out that this change would mean saving the lives of millions of people around the world.

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As usual, Mondelez Egypt Foods encouraged its employees to volunteer by giving away time from their official working hours to help the Egyptian Food Bank wrap and pack Ramadan ration cartons to be distributed to the less privileged families during the Holy Month of Ramadan.

The employees packed more than 700 cartons during the day in a competitive atmosphere in which the volunteers were divided into teams, and competed against each other on the packing process to announce the winner team which packed the largest number of cartons.

By this voluntary job, Mondelez Egypt aims to establish the values of volunteerism among its employees and demonstrate the value of community service as an important part for the company's priorities by enabling them to apply this activity during their official business hours.

In view of that, Amira Farag, Mondelez Egypt Corporate and Government Affairs Manager declared: "Mondelez' participation comes as part of its social responsibility endeavors towards different social groups, which inspired by our"Impact for Growth" strategy, aiming to develop the communities where we live and operate"

Amira Added: "Mondelez believes in the importance of the private sector’s interactive role within the Egyptian society and we are always keen to create voluntary job opportunities for our employees. As donating by giving money is necessary and crucial, while donating time and effort has greater and better impact as nowadays it became a cornerstone for any societies to thrive and boom. This is a concept that we have adopted for a long time and we strive to spread it along with the entire initiatives and the CSR programs held by our company"

Also Mondelez Egypt encourages its employees to volunteer in other charity initiatives, such as sharing daily activities and handicrafts projects with members of the Right to Live Association caring for autistic patients within the upcoming feast “Eid AL-Fetr”, as well as donating time for seminars to increase marketing and sales awareness of farmers and employees of the agricultural associations under the umbrella of “Wheat of Our Children” initiative, as well as organizing workshops on the basics of healthy nutrition programmes dedicated to farmers’ wives under the same initiative.



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Global technology leader Xiaomi announced Redmi S2 in Cairo, Egypt, marking the arrival of the new Redmi S series with exceptional selfie capabilities.

Touted as the best Redmi phone for selfies, Redmi S2 sports a 16MP front camera powered by pixel binning technology and Xiaomi’s own AI Beautify features. With a starting price of EGP 2,999, Redmi S2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 full screen display and is powered by the Qualcomm Snapdragon 625 platform.

“We’re excited to introduce Redmi S2 to our customers in Egypt,” Said Steven Wang, Head of Expansion Marketing, Xiaomi Global. “Redmi S2 is a top-performance smartphone with a flagship camera offered at an unbeatable price. In a country with a large young generation, we are confident that Egyptians will take this new smartphone to better express themselves and connect with each other.”

A new star born for self-expression

Redmi phones from Xiaomi have been extremely popular because of their high performance and quality, made available at honest prices — and the new S series is no exception.

Offering exceptional selfie capabilities, the Redmi S series is tailor-made for people who like self-expression and are eager to share exciting moments with others.

Best Redmi phone for selfie

The 16MP front camera of Redmi S2 is able to capture really fine details in daylight and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel.This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catchlights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night

Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep it intact, while the algorithm has also been optimized for popular selfie facial expressions.

5.99” full screen with great ergonomics

Redmi S2 is powered by the Qualcomm Snapdragon 625 platform, which is based on the 14nm architecture for balanced performance and power consumption. Redmi S2 comes with a 5.99-inch 18:9 full screen display that allows users to see more while holding less. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.

Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster.

Redmi S2 comes in three colors: Gold, Rose gold and Dark gray. The 3GB + 32GB version will retail for EGP 2,999, while the 4GB + 64GB version is priced at EGP 3,777. A simple, elegant TPU case will be shipped in the box with every Redmi S2.

Starting from June 11th, 3GB + 32GB version will be available on Jumia. For further details, please follow our social media accounts listed below.

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Samsung Electronics Egypt revealed the increase of its local TV market share to over 37% in April 2018, compared to 30% as of January 2018. The recent pick-up in Samsung’s local sales comes as a result of the company’s relentless efforts to offer the most cutting edge technologies to users in the Egyptian market. With its Egypt factory manufacturing the TV sets locally, Samsung is not only providing end users with an exceptional viewing experience, but is also transferring the essential know-how to its local team members.


“Being the top TV manufacturer in terms of market share locally is a true testament to our success in providing users with TV sets that not only meet their needs, but exceed their expectations,” said Eng. Kassem Hassan, Head of the TV Department at Samsung Electronics Egypt. “Our 2018 lineup of televisions are truly our most innovative and sophisticated yet. I’m also personally very proud of the fact that these state-of-the-art sets are being manufactured locally, and exported to the world through Samsung’s factory in Egypt.”


Inaugurated in 2013, Samsung factory in Bani Suef is its first once across the Middle East and Africa. With total investments of $270 million, the factory’s production capacity reaches up to 6 million units annually. The factory manufactures different unit sizes and models, with the recent addition to its portfolio being the 4K 75” model.


Samsung’s factory exports 80-85% of its production, with the main export markets include 36 countries across the Middle East and Africa.

On the other hand, with the much anticipated World Cup matches coming up, Samsung’s 2018 TV range features new innovations that enrich the viewing experience, and allow football enthusiast to be immersed in an exceptional way. Furthermore, the Samsung TV lineup features dramatically improved color performance powered with amazing features including theAuto Motion Plus, the Sports Mode and theSmart View which connects the mobile to the TV set in one step.

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Lava’s PRIME series phones are made up of special material and phones are designed in India in such a way that they can withstand shocks without getting damaged- Said Vikram Parmar CEO for Lava in Africa.

As per Parmar- Polycarbonate material used in the body of PRIME is used in making helmets that gives prime much more steadiness as compare to normal phones. LAVA PRIME’s voice quality is also very superior due to superior quality speakers and mics used in making this phone.

While launching first phone of PRIME series, Saurabh Verma Product head for Lava informed to media that Lava Prime will be available in market from 4th of Jun at a very nominal price of EGP 469/-  With a very high-quality battery, speakers, mics and shock resistant design, LAVA PRIME make a very valuable proposition for people buying feature phones.

Lava team demonstrated the strength of the phone in 23 places across the Egypt by rolling CARs and Bikes over prime series phone.

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