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A billboard displays the logo of Snapchat above Times Square in New York.

Snapchat takes a shot at reality TV

Fri, June 22, 2018 17:35

SAN FRANCISCO, June 22, 2018 (News Wires) - Snap Inc is developing a new mini-documentary series focusing on two social media influencers.

Endless Summer will feature 19-year-old Summer McKeen, a YouTube star, her boyfriend Dylan Jordan, also a familiar face from YouTube, and their group of friends.

Snapchat Shows were first launched two years ago, inspired by how Snapchatters - the majority of whom are between 18-24 years old - talk to their friends on the app, but these previous offerings from Snapchat consisted mainly of unscripted shows about fashion and sports.

Endless Summer episodes will be between 3-5 minutes.

Fans will be able to interact with the mini-docu-drama’s stars and with other fans via After Shows and Watch Parties, as well as special Snapchat lenses and augmented reality portals into the show.

Snap has partnered with Bunim/Murray Productions (Keeping up with the Kardashians, The Real World and Project Runway) to produce the show.

The docu-series will debut in September 2018.

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