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Minister of Public Business Sector Hisham Tawfiq

Urgent marketing plan for HCMLT

Sun, August 19, 2018 15:02

CAIRO, August 19, 2018 (MENA) - Minister of Public Business Sector Hisham Tawfiq authorised the Holding Company of Maritime and Land Transport (HCMLT) to prepare an urgent marketing plan and continuously train its workers to develop their skills and abilities to stand up to competition.

At a meeting attended by HCMLT board, Tawfiq reviewed the main parts of an analytical study prepared by the holding company to determine points of strength and weakness, opportunities and challenges of its subsidiaries.

He underlined the need to modernise HCMLT subsidiaries' data systems, adjust their expenditures, fix their service costs, adopt profit-oriented programmes and develop their performance to match their counterparts in the private sector and be in line with international standards.

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